For one of Atlanta’s most iconic hotels, we brought custom brand expression to every corner—from striking murals and dimensional signage to illuminated logos visible from street to skyline. Whether welcoming guests at the elevator, guiding them through the escalator bay, or branding meeting spaces with polished dimensional letters, every sign reflects Hyatt’s commitment to sophistication, innovation, and local pride. The crown jewel? A one-of-a-kind bee mural, designed in collaboration with Georgia State University and visible from the hotel’s rotating Polaris restaurant.